This assignment was classwork. It demonstrates the use of pattern.

This assignment was classwork. It demonstrates the use of pattern.

prettymethadone:

Think small.

The term scale essentially refers to size. It can describe the size of a work of art itself, or the size of an image within a composition. In order to determine the scale of an image, we use proportion to measure it against another element or standard. Scale and proportion are closely tied to emphasis and focal point because they can command us to notice an element. A composition may contain one large element that occupies much of the space among a number of much smaller elements. The large element overwhelms the composition, creating obvious visual emphasis by demanding our visual attention.
For this ad analysis, the important aspect to analyze is the scale within the art. The ad is composed of a great deal of negative space, and contains just one image within it—a tiny Volkswagen car. This gives our eye just one point to rest on, until we are drawn to the text and logo at the very bottom of the ad. The tagline, “Think small,” is a direct reference to the advertisement’s approach to the element of scale, as well as the idea the company is trying to portray about their product. Volkswagen wants to emphasize the compactness of their car, and accomplishes this effectively by exaggerating it will a small image. Scale can attract our attention by unexpectedly reducing a large object, and provoking intrigue.
The advertisement also uses a few other elements of design to communicate its message and attract our attention. By placing a dark object in a large white area, a focal point is created by using value. Value can act as an indicator of the importance of an element in a composition. Further, color (or lack thereof) also plays a role in this ad. Color can act as a provocateur, representing a particular message or movement and provoking a response in us. Even black and white images can have this effect on us. A black and white image can seem classic, clean, and vintage. The Volkswagen ad is completely devoid of color, juxtaposing a black and white photograph with black text on a white background. It radiates a “classic” feeling, which the audience automatically associates with nostalgia and reliability. These are both positive associations that companies intentionally establish between a product and its consumers.
While all of these elements of design certainly play important roles in communicating the message of the advertisement, the ad undoubtedly relies on scale as the primary element to sell the product.

prettymethadone:

Think small.

The term scale essentially refers to size. It can describe the size of a work of art itself, or the size of an image within a composition. In order to determine the scale of an image, we use proportion to measure it against another element or standard. Scale and proportion are closely tied to emphasis and focal point because they can command us to notice an element. A composition may contain one large element that occupies much of the space among a number of much smaller elements. The large element overwhelms the composition, creating obvious visual emphasis by demanding our visual attention.

For this ad analysis, the important aspect to analyze is the scale within the art. The ad is composed of a great deal of negative space, and contains just one image within it—a tiny Volkswagen car. This gives our eye just one point to rest on, until we are drawn to the text and logo at the very bottom of the ad. The tagline, “Think small,” is a direct reference to the advertisement’s approach to the element of scale, as well as the idea the company is trying to portray about their product. Volkswagen wants to emphasize the compactness of their car, and accomplishes this effectively by exaggerating it will a small image. Scale can attract our attention by unexpectedly reducing a large object, and provoking intrigue.

The advertisement also uses a few other elements of design to communicate its message and attract our attention. By placing a dark object in a large white area, a focal point is created by using value. Value can act as an indicator of the importance of an element in a composition. Further, color (or lack thereof) also plays a role in this ad. Color can act as a provocateur, representing a particular message or movement and provoking a response in us. Even black and white images can have this effect on us. A black and white image can seem classic, clean, and vintage. The Volkswagen ad is completely devoid of color, juxtaposing a black and white photograph with black text on a white background. It radiates a “classic” feeling, which the audience automatically associates with nostalgia and reliability. These are both positive associations that companies intentionally establish between a product and its consumers.

While all of these elements of design certainly play important roles in communicating the message of the advertisement, the ad undoubtedly relies on scale as the primary element to sell the product.

fyeahbookbinding:

Mini Rustic Natural Books by Tanja Sova on Etsy.

This post is for the weekly blog post on book binding.

fyeahbookbinding:

Hand Book by Ingrid Dijkers.

This post is for the weekly blog post on book binding.

scalesofperception:

Sammy Slabbinck | Via

Playfully distorting proportion and cultural context, Belgian artist Sammy Slabbinck’s work comprises surreal collages and illustrations that somewhat unexpectedly combine vintage with contemporary images. Slabbincklikes to play around with different styles and proportions with the aim of creating powerful yet simple visual works that are permeated by a subtle sense of humour. His carefully composed images create startling juxtapositions and present new meanings through a masterful combination of completely heterogenous elements and a clever use of scale and form.

SoP - Scale of Representation

This artist uses scale confusion in some of his compositions, intentionally creating an intriguing effect on the viewers.

This post is for the weekly blog post assignment on scale/proportion.

 

offeingg:

mural by natalii rak at folk on the street in bialymstoku, poland


This is very large scale art.
This post is for the weekly blog post assignment on scale/proportion.

 

offeingg:

mural by natalii rak at folk on the street in bialymstoku, poland

This is very large scale art.

This post is for the weekly blog post assignment on scale/proportion.

koozkooz:

"Focal Monster"Paper on paper. ha!

This piece uses color contrast to make the yellow circle the focal point.
This post is for the weekly blog assignment on emphasis.

koozkooz:

"Focal Monster"

Paper on paper. ha!

This piece uses color contrast to make the yellow circle the focal point.

This post is for the weekly blog assignment on emphasis.

richerconcept:

Just finished this morning

This piece uses placement and convergence to create the focal point.
This post is for the weekly blog assignment on emphasis.

richerconcept:

Just finished this morning

This piece uses placement and convergence to create the focal point.

This post is for the weekly blog assignment on emphasis.

The above images were created as homework assignments to address scale/proportion and emphasis/focal point.

The first piece was created in Adobe Illustrator. It is a Public Service Announcement raising awareness for premature birth. It uses color contrast to draw attention to the lighter colored baby on the left.

The second PSA urges consumers to support small-scale farming and buy locally grown food products. It introduces the image of the farmer as unusual to the scene, thereby making it the focal point. This image was also created in Adobe Illustrator.

The third PSA raises awareness for sex trafficking during the Super Bowl. By making the football large-scale, it attracts the viewer’s attention to this image. It was created in Adobe Photoshop.

The last PSA was also created in Adobe Photoshop, and also uses scale to get the viewer’s attention, but by using a completely different strategy. It uses scale confusion, making the various objects much smaller than the cigarette. Scale confusion is a strategy used by artists to intentionally intrigue the audience.

This piece was made as classwork for the scale/proportion assignment. It was created using Adobe Photoshop.

This piece was made as classwork for the scale/proportion assignment. It was created using Adobe Photoshop.

(Source: dar-a-luz)